Training
Workshop on Awareness-raising from 1-3 March
2010 in Manila
Raising
awareness of any issue is not as easy
undertaking and achieving lasting behavioural
change is even harder. However, with a basic
understanding of human communication, some
knowledge of effective approaches to
awareness-raising and a measure of simple
planning. It is possible to affect positive,
equitable and sustainable change. Under the
auspices of the MOWCAP especially the
sub-strategy on awareness-raising and guided by
the Promotional Plan framework by the MOW
Sub-Committee on Marketing, a workshop for the
National MOW Committees and young associates is
proposed.
The training
will provide guiding principles for developing a
process of awareness-raising for documentary
heritage and memory heritage. Theories,
principles and techniques are offered during the
course based on the experiences of those who
have developed practices were successful and
that met certain expectations. A personal
approach is often an effective means of selling
an idea, particularly if the approach is
sponsored by an organization with recognized
credibility. These and other strategies will be
touched upon and the aim is that the initiative
will lead to joint capacity development
activities on promotional issues. A 3-day
training workshop will be implemented by
SEAPAVAA in cooperation with the National Memory
of the World, Philippines and co-sponsored by
UNESCO Bangkok.
